How Entity Confidence works for dental practices
When a patient asks an AI-powered search engine to recommend a private dentist in your town, it answers with the names of practices. Entity Confidence shows you which practices it names, where yours sits among them, and what will strengthen your position, then keeps that picture up to date every month.
What AI-powered search engines look for in a practice
AI-powered search engines recommend practices they can identify and trust with confidence. That confidence builds from the evidence they can find: your website, your Google Business Profile, your patient reviews, your CQC and GDC registrations, what independent sources say about you, and how consistently it all fits together.
Clinical quality does not reach AI on its own. The practices that make their evidence clear, current, and consistent are the ones AI can recommend. Entity Confidence shows you how your practice compares with those around it, and what to do next.
From application to your first Roadmap
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Tell us about your practice
Complete a short application covering your practice, your services, and the area you serve. We confirm whether your town is available, because we work with one dental practice per town.
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We map your local landscape
We examine how AI-powered search engines respond when a patient asks for a private dentist in your area: which practices they recommend, which they shortlist, and which they leave out. We then assess the evidence behind your own practice’s position.
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Receive your Month 1 Roadmap
Your Month 1 Roadmap is the full report, not a preview. It sets out your competitive position this month, your competitive readiness, and your priority actions. It is complimentary.
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Act on your priority actions
Each month focuses on a small number of actions, in the order that builds the strongest foundations. They are written for a busy practice, and most can be handled by your practice manager or passed straight to your web developer. From Month 2, each action links to a practical guide.
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Keep your position with a monthly Roadmap
Subscribe from Month 2 to secure your town. Each month brings a new Roadmap showing how the landscape has moved, how your position and your competitors’ have changed, and what to focus on next.
What each monthly Roadmap contains
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Your competitive position
The practices AI recommends in your area this month, and where your practice sits among them.
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Your competitive readiness
How well your practice’s evidence supports a recommendation, compared with the practices AI favours.
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Priority actions
This month’s focus, building on what has already been done, with practical guides for your team.
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Your intelligence record
From Month 2, a working spreadsheet that adds each month’s findings to a cumulative record of your local landscape.
Why the Roadmap is monthly
AI answers vary. The same question can bring different practices to the top from one day to the next, and the engines themselves change constantly.
A single check tells you very little. A monthly record shows the trend: which practices are consistently recommended, which are gaining ground, and whether your own position is strengthening. That record cannot be recreated after the event, which is why it grows more valuable the longer you hold it.
Our research methodology explains how we put questions to AI-powered search engines and what the answers can and cannot show. If you think anything we have published is wrong, our corrections and right of reply page explains how to tell us.
How this fits with your marketing agency or web developer
Entity Confidence does not replace the people who already look after your website and marketing.
Search engine optimisation is about how your website ranks in traditional keyword search. A website can rank well there and still not be the practice AI recommends. Entity Confidence is concerned with which practices AI-powered search engines recommend, and why.
Your Roadmap gives your agency or developer a clear, prioritised brief, so their time goes where it will make the most difference.
One practice per town
The intelligence names your local competitors, so we offer it to only one of them.
Your exclusive position is held for as long as you subscribe. If you stop, it becomes available to other practices in your area.
The practices that subscribe first hold both the exclusive position and months of accumulated intelligence. Those that wait will have neither.
We cannot control what AI recommends. No one can. What we can do is make sure your digital foundations are stronger than your competitors’, your reputation is visible and verified, and your practice is ready to be chosen.
The Roadmap monitors the landscape and builds that readiness.
Straightforward terms
Your Month 1 Roadmap is complimentary and yours to keep. The subscription starts from Month 2, only if you choose to keep your position.
Month 1
Complimentary
- Your full Month 1 Roadmap, not a preview
- Your competitive position, competitive readiness, and priority actions
- Yours to keep, whether or not you subscribe
From Month 2, if you choose to subscribe
£495 per month including VAT
- See how your position and your competitors’ change, every month
- Know what to do next, with a practical guide for each action
- Build an intelligence record that no competitor can recreate
- Keep your town’s intelligence out of your competitors’ hands
- Stay in control: month to month, no commitment
Your town’s position may still be available
We currently work with dental practices in Kent. Once a practice in your area subscribes, the position is closed to its competitors.
Check availability in your townPractice outside Kent? Register your interest and we will tell you when we reach your county.