Entity Confidence Registered Trade Mark

See which dental practice AI recommends in your town, and make yours the one it chooses

Patients can now ask AI-powered search engines to recommend a private dentist, and the answer comes back as names, not links. Entity Confidence gives your practice the competitive intelligence behind those answers: who is recommended, how that changes month by month, and what strengthens your position.

Check availability in your town How it works

One dental practice per town. Your position is held for as long as you subscribe.

A dentist looks into an empty waiting room while the receptionist shrugs. On the floor, the Entity Confidence logo and the words ‘Be the business AI chooses’.
Every practice sees its own waiting room. Very few can see which practices AI is recommending instead.

Competitive intelligence for private dental practices

You already know your local competitors by name. What you have not been able to see is how AI-powered search engines rank them: which practices they recommend, which they shortlist, and which they leave out.

Entity Confidence maps that landscape for your town and reports on it every month. It is intelligence your competitors do not have, and it becomes more valuable the longer you hold it.

Patients are being encouraged to compare

In March 2026 the Competition and Markets Authority launched a study of the UK’s £8 billion private dentistry sector. Its first tip for people choosing a dentist was to compare what is available, including by searching online and asking friends and family.

At the same time, the British Dental Association reports that the number of private-only dentists rose from 5,980 in 2019/20 to 9,136 in 2023/24. In a submission to the CMA, one mid-sized dental group said its own analysis found typically 8 to 10 competing practices within 3 km of a practice, rising to 12 to 15 within 5 km; that is the group’s own analysis, not a CMA finding.

Patients are being asked to compare their options, including online. For a practice competing for private patients, knowing how it appears alongside local alternatives is an increasingly important commercial question.

Sources: Competition and Markets Authority, CMA launches review of private dentistry (5th March 2026); British Dental Association, evidence to the CMA’s private dental market study (April 2026); a mid-sized dental group’s submission to the CMA (published by the CMA on 17th July 2026).

What your practice receives

  • Your competitive position

    The practices AI recommends when a patient asks for a private dentist in your area, and where your practice sits among them.

  • Priority actions

    A short, sequenced set of actions each month, focused on what will do most to strengthen your position, with practical guides your team can follow.

  • A record that grows

    Each month adds to a cumulative record of your local landscape: who is gaining ground, who is falling back, and how your own position is moving.

Why we work with one practice per town

A single month is a snapshot. Cumulative monthly intelligence is the whole film, and it cannot be recreated after the event.

Because the intelligence covers your named competitors, we offer it to one dental practice in each town. The position is yours for as long as you subscribe. If you stop, it becomes available to other practices in your area.

The practices that subscribe first hold both the exclusive position and months of accumulated intelligence. Those that wait will have neither.

How it works

  1. Tell us about your practice

    A short application covering your practice, your services, and the area you serve. We confirm whether your town is available.

  2. Receive your first Roadmap

    Your Month 1 Roadmap is the full report, not a preview: your competitive position this month, your priority actions, and your competitive readiness. It is complimentary and yours to keep, whether or not you subscribe.

  3. Keep your position

    Subscribe from Month 2 to secure your town and receive a new Roadmap every month, alongside a working spreadsheet that builds your intelligence record over time.

We cannot control what AI recommends. No one can. What we can do is make sure your digital foundations are stronger than your competitors’, your reputation is visible and verified, and your practice is ready to be chosen.

The Roadmap monitors the landscape and builds that readiness.

Start with a complimentary Roadmap

Your Month 1 Roadmap is yours to keep, whether or not you subscribe. If you want to hold your town’s position and keep receiving monthly intelligence, the subscription starts from Month 2.

Month 1

Complimentary

  • Your full Month 1 Roadmap, not a preview
  • Your competitive position, competitive readiness, and priority actions
  • Yours to keep, whether or not you subscribe

From Month 2, if you choose to subscribe

£495 per month including VAT

  • See how your position and your competitors’ change, every month
  • Know what to do next, with a practical guide for each action
  • Build an intelligence record that no competitor can recreate
  • Keep your town’s intelligence out of your competitors’ hands
  • Stay in control: month to month, no commitment
Check availability in your town

Consider what just one new private patient is worth to your practice over the years they stay with you, then set that against the cost of the subscription.

Your town’s position may still be available

We are mapping how AI recommends dental practices town by town. We currently work with practices in Kent. Once a practice in your area subscribes, the position is closed to its competitors.

Check availability in your town

Practice outside Kent? Register your interest and we will tell you when we reach your county.