Frequently Asked Questions
Q1. Is this actually free?
Answer:
Yes. Your Insight report is totally free and without obligation. This report is the way we can show you, as the business owner or sales/ marketing director, what we can deliver for you. Your report will enable you to see your business as AI search engines do – and then take practical steps to improve your position in the AI search recommendation space.
Q2. How is this different from SEO?
Answer:
SEO helps you rank on Google. We assess something different: how AI-powered search engines, like ChatGPT, Gemini and Copilot, understand and recommend your business. Good SEO does not guarantee strong AI visibility, and increasingly, businesses need both.
Q3. What kind of businesses do you work with?
Answer:
We work primarily with UK SMEs with a turnover of £1 million–£10 million, or a similar employee headcount. That said, our approach suits any business wanting to understand and improve how AI search engines see them, regardless of size.
Q4. Do you need access to our systems?
Answer:
No. Your assessment is built entirely from publicly available information — your website, online presence and how AI search engines already discuss your business. There is nothing to install and nothing for you to set up.
Q5. How long does the assessment take?
Answer:
Submitting your details takes about two minutes. From there, your assessment typically takes a few working days to complete.
Q6. Can I make improvements myself, or do I need our help?
Answer:
Yes — many businesses make real progress from the free Insight report alone. If you would like ongoing guidance and tracking, our Roadmap subscription is there as an optional next step, not a requirement.
Q7. What if I’m already working with an SEO agency?
Answer:
That’s not a problem — the two work well together. SEO and AI visibility address different parts of how customers find you, so there’s no conflict. Many of our findings can even feed back into your SEO strategy, giving your agency more to work with.
Q8. Can I cancel the Roadmap subscription?
Answer:
Yes. The Roadmap runs monthly with no minimum term, so you can cancel at any time.
Q9. “What’s in the report?”
Answer:
Your Insight report shows you how AI search engines currently see and describe your business, alongside clear, practical recommendations to strengthen your position. No jargon, no technical scoring — just a clear picture and next steps.
Q10. “How much does the Roadmap cost?”
Answer:
The Roadmap is currently £495 per month, with no minimum term.
Q11. “Is my data secure?”
Answer:
Yes. We only use publicly available information — nothing private, and nothing you need to share with us beyond your basic details. We don’t access your systems or request login credentials.
Q12. “How accurate is the assessment?”
Answer:
Our methodology is built on a structured, evidence-based framework, applied consistently across every assessment. It reflects how AI search engines actually behave today, not guesswork or assumption.
Q13: “Who’s behind Entity Confidence?”
Answer:
Entity Confidence is a UK-based team with backgrounds spanning technology, business advisory and AI systems. We built this service because we saw a gap: businesses optimising for Google while AI search engines quietly became the new front door.
Q14: “What happens after I get my report?”
Answer:
Nothing automatic. You’ll have a clear, actionable report to use however you choose. If you would like ongoing support to act on it, our Roadmap subscription is there — but there’s no pressure and no follow-up call you didn’t ask for.