How it works  – The Problem 

AI-powered search engines — ChatGPT, Google’s AI Overviews, Perplexity — don’t return a list of links. They recommend specific businesses by name. To recommend yours, they need to be confident they understand who you are, what you do, and whether you can be trusted. 

That confidence depends on signals — your website, your business listings, your reviews, what third parties say about you, and how consistently all of it fits together. If the signals are weak, contradictory, or missing, AI recommends a competitor instead.  Most businesses have never checked. 

What we do 

We assess how AI-powered search engines currently see your business. Our methodology examines five dimensions of AI visibility, running more than 40 individual evaluations across your digital footprint. The result is a structured report that shows you exactly where you stand — what’s working, what’s missing, and what to fix first. 

Step 1 — Get your free Insight guide. Your AI Confidence Insight is a comprehensive assessment of your current AI visibility. It shows your overall readiness, highlights your strengths and gaps, and gives you prioritised recommendations you can act on immediately. It’s free. It takes two minutes to apply. No credit card, no obligation. 

Step 2 — Act on it yourself, or let us guide you  Many businesses can make meaningful improvements from the free report alone.

For those who want structured, ongoing support, our AI Confidence Roadmap provides a monthly action plan, progress tracking, and updated assessments as your visibility improves. Founding subscriber places are available from £295 per month, with no minimum commitment. 

What makes this different from SEO? 

SEO focuses on how well your website ranks in traditional keyword search.

Entity confidence focuses on something different: whether AI systems can identify your business, understand what it does, and trust it enough to recommend it. A website can be technically optimised for Google and still be invisible to AI.

These are different problems, and they require different solutions.

Step 3 — For businesses that want to move beyond the assessment, with our AI Confidence Roadmap service you receive a much more detailed monthly fresh assessment of your AI visibility — so you can see exactly what’s changed, what’s improved, and where to focus next. Your action plan is updated and reprioritised based on your progress.

And because AI systems are constantly evolving, your monthly assessment report does too.so ensuring you stay ahead of changes that could affect your visibility. 

Think of it as a monthly health check for how AI sees your business — with a treatment plan attached..