Privacy Policy - Entity Confidence

1. Who we are

Entity Confidence (“we”, “us”, “our”) provides analysis and reporting services to help businesses improve how they are understood, trusted, and recommended by AI-powered search systems.

Our website address is: https://entityconfidence.ai

For the purposes of UK data protection law (UK GDPR and the Data Protection Act 2018), Entity Confidence is the data controller of any personal information you provide to us.

Our website address is: https://entityconfidence.ai.

Contact Details

Email: information@entityconfidence.ai

Website: https://entityconfidence.ai

2. Information we collect

We collect only the information necessary to operate this site and manage early access enquiries. This may include:

Identity information: your name and job title
Contact information: your email address and telephone number
Business information: your company name, website URL, and business sector
Enquiry information: any message or details you voluntarily submit via our contact or waiting list forms
Technical information: IP address, browser type, and device information collected automatically when you visit our website

We do not collect sensitive personal data (also known as special category data) such as information about health, religious beliefs, or political opinions.

3. How we use your information

We use your personal information for the following purposes:

To respond to your enquiries and provide information about our services
To manage early access and waiting list applications
To deliver assessment reports and consultancy services you have commissioned
To send you relevant updates about Entity Confidence where you have consented to receive them
To improve our website and services
To comply with legal obligations

We do not sell your personal data to third parties. We do not use your data for unsolicited marketing.

4. Legal basis for processing

Under UK GDPR, we process your personal data on the following lawful bases:

Consent: where you have given clear consent for us to process your data for a specific purpose, such as joining our waiting list or receiving marketing communications
Contract: where processing is necessary to perform a contract with you or to take steps at your request before entering into a contract
Legitimate interests: where processing is necessary for our legitimate business interests, such as responding to enquiries, improving our services, and website security, provided these interests do not override your rights
Legal obligation: where we need to process your data to comply with a legal requirement

You may withdraw consent at any time by contacting us at information@entityconfidence.ai. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

5. Who We Share Your Data With

We do not sell or rent your personal data. We may share your information with the following categories of recipients where necessary:

Hosting providers: our website is hosted on secure servers provided by third-party hosting services
Email service providers: we may use third-party services to send emails and manage communications
Analytics providers: we may use analytics tools to understand how visitors use our website
Professional advisers: such as accountants or legal advisers where necessary
Law enforcement or regulatory bodies: where required by law or to protect our legal rights

All third-party processors are required to maintain appropriate security measures and process data only in accordance with our instructions.

6. International Transfers

We primarily store and process your data within the United Kingdom. Where we transfer personal data outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner’s Office, or transfers to countries with an adequacy decision.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Our standard retention periods are:

Waiting list enquiries: retained until service launch or for 24 months, whichever is sooner, unless you request earlier deletion
General enquiries: retained for 12 months from the date of your last contact with us
Client records: retained for 6 years after the end of our business relationship, in line with legal and accounting requirements
Website analytics data: retained for up to 26 months

When data is no longer required, it will be securely deleted or anonymised.

8. Cookies and Similar Technologies

Our website uses cookies to ensure it functions correctly and to improve your experience. Cookies are small text files stored on your device.

Types of Cookies We Use

Strictly necessary cookies: essential for the website to function (e.g., remembering your cookie preferences). These cannot be disabled.
Functional cookies: enable enhanced functionality and personalisation.
Analytics cookies: help us understand how visitors interact with our website by collecting information anonymously.
Marketing cookies: used to track visitors across websites to display relevant advertisements. We do not currently use marketing cookies.

You can manage your cookie preferences through our cookie consent banner or by adjusting your browser settings. For more information about cookies and how to manage them, visit www.allaboutcookies.org.

9. Your Rights

Under UK data protection law, you have the following rights regarding your personal data:

Right of access: you can request a copy of the personal data we hold about you
Right to rectification: you can ask us to correct inaccurate or incomplete data
Right to erasure: you can ask us to delete your personal data in certain circumstances
Right to restrict processing: you can ask us to limit how we use your data
Right to data portability: you can request your data in a structured, commonly used format
Right to object: you can object to processing based on legitimate interests or for direct marketing
Right to withdraw consent: where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, please contact us at information@entityconfidence.ai. We will respond to your request within one month.

If you are not satisfied with how we handle your request, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

Website: https://ico.org.uk

Telephone: 0303 123 1113

10. Data Security

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

Secure hosting with SSL/TLS encryption
Access controls limiting who can view personal data
Regular security updates and backups
Staff training on data protection responsibilities

While we implement safeguards to protect your data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to protecting your information to the best of our ability.

11. Third-Party Links

Our website may contain links to external websites operated by third parties. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policies of any external sites you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated revision date. Where changes are significant, we will notify you by email or through a prominent notice on our website.

We encourage you to review this policy periodically to stay informed about how we protect your information.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

Email: information@entityconfidence.ai

Website: https://entityconfidence.ai

Latest revision date

18th March 2026