Frequently Asked Questions

Q1. What is AI search visibility?

Answer:

AI search visibility describes whether your business appears when AI-powered search systems are asked to recommend a provider in your field. It depends on how confidently AI systems can identify your business, understand what you do, and determine whether you are trustworthy and relevant. Many established businesses have poor AI search visibility — not because they lack quality or credibility, but because the signals AI systems rely on are weak, inconsistent, or absent. Entity Confidence assessments measure and explain the factors that determine your AI search visibility.

Q2. What does Entity Confidence do?

Answer:

Entity Confidence provides an automated assessment of how clearly and confidently a business is understood by search engines and AI systems. It produces a structured rating, explanation, and action plan.

Q3. Is Entity Confidence a consultancy?

Answer:

No. Entity Confidence is a productised, automated service using defined rules and analysis frameworks, rather than bespoke human consultancy.

Q4. How does the Entity Confidence assessment work?

Answer:

We analyse publicly available digital information about your business and assess it against structured criteria to measure clarity, consistency, and trust signals.

Q5. Who is the service designed for?

Answer:

Entity Confidence is designed for UK businesses that want to understand and improve how they are interpreted and recommended online, particularly by AI-driven search systems.

Q6. Do you need access to our internal systems?

Answer:

No. The assessment uses publicly available information only. We do not require access to internal systems, passwords, or private data.

Q7. What do we receive after an assessment?

Answer:

You receive a clear report showing your Entity Confidence rating, what it means, where issues exist, and what actions can be taken to improve.

Q8. How long does an assessment take?

Answer:

Assessments are typically completed the same day.

Q9. Does Entity Confidence provide SEO or marketing services?

Answer:

No. We do not run campaigns or manage SEO. Our role is to measure and explain digital clarity and trust, and provide structured improvement guidance.

Q10. Does improving Entity Confidence guarantee higher rankings?

Answer:

No. Rankings are determined by search engines and AI systems. Improving Entity Confidence helps ensure your business is clearly understood, credible, and eligible to be recommended.

Q11. How is this different from an SEO audit?

An SEO audit looks at how well a website is structured and optimised to rank in traditional keyword-based search. It typically covers things like page speed, metadata, backlinks, and content keywords.

Entity Confidence assesses something different: how clearly and confidently AI-driven search systems can interpret who your business is — its identity, legitimacy, authority, and consistency across the web.

These are not the same question.

A site can be technically well-optimised for traditional search and still be poorly understood by AI systems. Conversely, a business with strong, consistent, verifiable signals across the web may have little conventional SEO work done at all.

As AI systems increasingly determine which businesses get recommended in response to a search, the signals they rely on — organisational clarity, corroboration, trustworthiness — matter in ways that a standard SEO audit was never designed to measure.

Entity Confidence measures those signals specifically, explains what they mean, and identifies what would materially improve how your business is interpreted.

Q12. What is the definition of ‘Entity Confidence’?

There are several slight variations of the definition, but all stem from the canonical definition which you can find in the full registered definition here.

The simplest version is: ‘Entity confidence is the measure of how clearly AI-powered search engines recognise your business, understand what you do, and trust you enough to recommend you.’

If you prefer a more structured version: ‘Entity confidence is the degree to which a business is clearly defined, consistently presented and sufficiently trusted across its digital footprint to be reliably recognised and recommended by AI-powered search engines.’

Or take the version from the canonical definition: ‘Entity confidence is defined as the aggregate level of certainty with which an AI-powered system can identify a named entity, accurately characterise its nature and purpose, and assess its suitability for recommendation in response to a relevant user query.’